The Smartre Sale strategy uses the private treaty method of sale, with some subtle variations aimed at obtaining the highest price.
If true genius lies in the ability to take something complicated and make it simple, then the reverse must hold true. Most common real estate methods take a straightforward process and make it dangerous, complicated and risky, for both buyer and seller.
The aim of any sale for the seller and their agent is to maximise the final sale price, with minimal risk for the seller and within the agreed time frame. The aim for the buyer? Find the right property at the right price without having to navigate the deception of false pricing and spending money for no result.
For both the property seller and buyer, simplicity leads to good outcomes, and simplicity is the hallmark of The Smartre Sale. Most properties sold in Australia would benefit from this most transparent strategy.
During a private treaty sale, the property has a revealed listed price. It is a price the seller will accept and it allows the buyer to purchase the property at the asking price. A genuine asking price close to or at market value helps the seller maintain the power within a negotiation once a buyer is found.
When using The Smartre Sale method in a rising market, the initial price is set slightly higher than the expected market price and then strategically reduced based on the level of genuine interest the property is attracting.
Why start the price higher? Surely there is a risk to the digital footprint? Yes, and no, depending on how it is managed. As a general rule, a property is advertised as soon as it is listed. The major websites such as ‘realestate.com.au’ and ‘domain.com.au’ are most commonly used, and a digital footprint quickly follows. If it doesn’t sell quickly at the initial price, all subsequent price reductions are visible forever, along with time on market. To safely market a property and obtain the highest price, a strategy must exist to manage the conflict arising between digital advertising and the digital footprint.
OUR TEAM FOCUSSES ON FINDING THE BEST BUYER
CONTACT US FOR MORE INFORMATION ON HOW THE SMARTRE SALE CAN BENEFIT YOU.